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- Full
line wiper blade program including all
season blades, winter blades and refills.
Multi-tier (good, better, best) product
positioning to cover all quality segments.
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Relentless commitment to product quality
and customer service.
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In comparison to like quality national
brands, higher gross margins to all players
in the value chain.
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Tri-lingual (English, French and Spanish)
packaging to allow program rollouts anywhere
in North America.
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Distribution facilities and marketing
support in US and Canada.
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Packaging options including resealable
blisters, cardboard box, and volume installer
packs to suit different needs of retail
and installer segment customers and to
allow value pricing.
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Private label option at relatively low
volume commitment.
- Full
category management support for both house
label and private label programs including
the following:
Product
brochures, updated application guides,
and graphic design support for customized
flyers for local promotions and program
roll outs to jobbers and dealers.
Point of purchase and promotional
materials including peg board racks,
free standing racks, bay banners,
display banners and branded merchandise
(baseball hats, jackets, etc).
Toll free tech support line for all
customers in US and Canada.
Fully loaded pre-packed assortments
of product and merchandising materials
in various sizes to allow easy program
roll outs with reduced cost of processing
opening orders thru the system.
Matching salesmen incentives to launch
and promote the programs in retail
and traditional 3 step distribution
channels.
Junk inventory clean up options to
launch and promote the program.
Availability of sales training manual
in electronic and hard copy formats
with category sales information, FAQs,
and complete sales positioning suggestions
vs. major national brands.
Strong
sales support, structured training programs
and customer service are an integral part
of our success. |
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